History Of Skate Boarding |
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![]() 1975 |
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1950 | 1960 | 1970 | 1980 | 1990 | 2000 |
Skateboarding History |
The history of skateboarding from its first appearance in the 1950's to the present day.
The first skateboards were actually more like scooters, with
the undercarriage consisting of rollerskate wheels attached to a two by four.
Once the pushbar of the scooter-like contraption was broken off, skateboarding
was born.
It wasn't until the 1950's, when the surfing craze was in full swing, that
people realized skateboarding could recreate the feeling of riding a wave. This
connection with surfing gave skateboarding a direction that would influence
everything to come, from maneuvers and style, to terrain, fashion and attitude.
It was during this time that modifications were made to the trucks making it
easier to maneuver. By 1959 the first Roller Derby Skateboard was for sale.
It was during this first slump that Larry Stevenson invented the kicktail, and
the first generation of skateboarders laid down the foundation of tricks and
style. However, they were still largely limited by equipment. Then in 1973 the
urethane wheel was invented, revolutionizing the sport. The new wheels provided
much better traction and speed and, combined with new skateboard specific
trucks, allowed skaters to push the difficulty of maneuvers to new levels.
Tricks at this time consisted of surfing maneuvers done on flat ground or on
banks. Empty swimming pools and cylindrical pipes were exploited as terrain for
the first time.
During the 1970's skateboarding experienced a large growth stage whish saw the
construction of numerous concrete skateparks, a rank of professional skaters,
magazines and movies. During this period modern skateboarding evolved to include
vertical skating among its disciplines of slalom, downhill, freestyle and
longjump.
Key advances in the sport included the aerial, the invert and the ollie, which
may be the single most important trick in the evolution of skateboarding, next
to the kickturn. This was the first time skateboarding had stars, some of the
first really big names being Tony Alva, Jay Adams and Stacy Peralta. The look of
skateboards also changed from being six to seven inches in width to over nine
inches, providing better stability on vertical surfaces. Near the end of the
70's, spiraling insurance and slowing attendance forced all but a few skateparks
out of business and skateboarding entered its! Second slump.
In the 80's the plywood ramp and streetstyle revitalized skateboarding just as
the urethane wheel had revitalized the sport in the 70's. Forced to take an
underground, do-it-yourself attitude, skaters began to create their own wooden
skate ramps in backyards and empty lots and turn previously unrideable street
terrain, such as walls an handrails, into free-skate parks. Skater-owned
companies became the norm and innovations in board and truck size allowed the
trick envelope to be pushed even further. This generation had its own group of
skate stars, some of whom still compete today including Tony Hawk and Steve
Caballero. Towards the end of the 80's the focus shifted to street skating and
Vert riding became less popular, it was the era of the first street stars like
Mark Gonzales, Natas Kaupas and Mike Vallely.
With all this grass-roots action taking place it was inevitable that
skateboarding would go through another growth phase. This time the cycle peaked
around 1987 after skateboarding had directly influenced international culture
ranging from the hard-edged punk style of music that most skaters preferred to
the baggy, earth-tone clothes and retro tennis shoes that skaters wore.
The current cycle of skateboarding has been fueled by many items including new
companies, more varied and difficult terrain, a new, more hard-core, almost
dangerous attitude, and most importantly by a new generation of kids who have
discovered the exhilaration feeling of rolling along of a board with wheels.
Some of the people who exert heavy influence on the sport are former pros who
have started companies like Steve Rocco of World Industries. The ollie has come
into its own as the foundation for 80% of street tricks and about 60% of vert
tricks, with the focus being on more technical and larger tricks.
The impact of media coverage on
skateboarding has moved it from an underground sport to a spectator sport over
the last four years. It was brought an influx of companies and their advertising
dollars, which had previously ignored skateboarding, as a vehicle for
promotional purposes. Advertisers have seen that skateboarding has become a
prime sport through which they can reach their favorite demographic: youth
males.
Skateboarders have been present in campaigns for products from soft drinks to
potato chips, candy to phone companies. Thus, most of what is happening in
skateboarding today is coming not from the skateboarders themselves, but from
corporate sponsors and the mass media. The primary focus of the sport remains on
street skating, as can be seen throughout both the editorial and advertising
pages of the major skateboard magazines, where street skating photos continue to
dominate. However vert skating is making a comeback, due in part to the large
number of new skateparks being built. These skateparks have also given boost to
the skating community in many towns. The many different ramps, pipes and bowls
present at these parks have led to a change in equipment. These technological
changes applied to skate products have improved skateboarding hear steadily over
the last two decades. While in the early 90's small boards and tiny wheel ruled,
now there is a wide range of boards and wheels being seen under the feet of
skateboarders. Wheel diameters are larger, deck width continues to grow, and
longboards are gaining in popularity, especially in beach communities and among
those that just want to use their skateboards to cruise or as a mode of
transportation. Downhill skateboarding has also seen resurgence in recent years
due in part to the visibility of the street luge.
One of the biggest trends at work is among softgoods. In the past, clothing
fashions have consistently reflected the changes influenced by those who skate.
Footwear is currently getting all the attention. According to the Transworld
Skateboarding Business Summer 1998 Retailer Survey shoes represented 26.5 % of
the market share, followed by decks (26%), apparel (16%), trucks (11.5%), wheels
(11%), and accessories (9%).
There have been many organizations and governing bodies for skateboarding
throughout its history. The two main organizations today are the IASC
(International Association of Skateboarding Companies), and World Cup
Skateboarding, which is the leading competition organization. World Cup
Skateboarding is run by former NSA (National Skateboarding Association)
president Don Bostick, with competitions featuring Street and Vert disciplines.
Competitors are usually on factory teams, rather than national teams. This is
due to the growth of sponsorship and sponsorship dollars put into events, which
has changed the face of competitive skateboarding tremendously. Skateboarding is
beginning to earn respect as professional athletes and are receiving greater
amounts of purse money from contests.
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